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Increasing outreach, brand awareness and engagement for cutting edge nail products.
Lezlie and Jim, owners of Light Elegance, share a passion for formulating safer, better-performing products for nail professionals everywhere. Utilizing their in-house lab Light Elegance has developed responsible products that are cruelty-free, 9-free and HEMA-free while maintaining the performance of traditional nail products.
With a mission to educate nail professionals and clients alike and elevate the nail industry, Light Elegance needed to cut through the chaff and get the attention of professional aestheticians with scroll stopping ads and copy to drive engagement.
Scope of Project
Drive in-person brand engagement and education with professionals and artists through event promotion.
Assist the push for progress and innovation within the beauty industry.
Develop clear, concise, and engaging copy that converts.
Create scroll-stopping creative that grabs customers' attention in the feed while staying true to brand aesthetics.
Using ads like you see to the right, we were able to funnel hundreds of thousands of individuals into a fully automated verification process run by a custom bot on messenger. Eliminating 83.3% of the cost perviously associated with managing sign-ups.
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