There is always room to grow your brand, as a company or as an individual. Both go hand in hand, which is why a personal brand can be very beneficial when working to grow a business.
This is not something that will just happen overnight, and it takes a bit of planning and organization. Over time you can grow your brand into a full-blown marketing machine.
What does it take to get there? Well, we have some great tips to help you see success in building a personal brand.
Creating valuable content
Creating content is probably the most important aspect of building a personal brand.
Content is king.
But creating valuable content will pay off even more for you in the long run.
The truth is, people have a short attention span. We know this already—it’s nothing new. So how can you get your message across quickly?
One of the best ways to go about it is taking long-form content, promoting it, then breaking it down into microcontent so it can be spread out and posted over time in shorter doses. This way it’s easily consumed by people.
So how does one even go about starting to create this kind of content, and make sure it’s valuable?
One of the easiest ways to do it is through a podcast. Everyone seems to have a podcast nowadays (and this is what we do here at Mazama), but that is because they’re relatively easy to launch, produce, edit and promote. This is especially true if you are interviewing or talking to people who are interesting to the audience you’re targeting.
Not everybody is going to take the time to listen to an entire podcast. Microcontent is so valuable in that way—showing the highlights of the interview and leaving people wanting more. And at the same time, it turns you into an authority they can trust.
Build your brand!
Ultimately you want people to interact and engage with what you are promoting by showing you are a trusted source as an individual, and someone your audience wants to learn more about. Create value for people and leave them wanting more.
Formulate your message
Coming up with a cohesive message is important for any marketing strategy. And it’s no different when it comes to a personal brand. You want to have a voice and tone about you that portrays who you are and makes you relatable.
So, you should take the time to actually think about what you want the tone and feel of your brand to look like. Although, it really shouldn’t be hard. Ultimately, it should reflect your personality and the business you are promoting.
Stick to what you know.
And on top of that, you can use what is already proven to be successful for your company. There is no reason to reinvent the wheel here. Use those same tactics that are working for your company and apply them to your personal brand.
So, if you’re seeing blogs getting traction, being read, and sending traffic to a website, stick with it. Write your own posts with a unique twist and then promote them on your own social media. That’s a win-win for you and your personal brand, and your company.
It’s all about making sure you are getting the most out of your personal brand.
How should you promote your brand?
The obvious answer to this question is social media, but there are so many options.
The most popular are Facebook and Instagram, but in the business world, LinkedIn is where you need to be.
LinkedIn has evolved into the perfect platform to promote a personal brand in the business world.
Well, with LinkedIn you’re able to connect with people inside of your industry who are like-minded and interested in the type of content you are putting out there. Also, you’re able to connect with people who could be potential customers or clients, or who are just interested in the industry you work in.
It’s really a whole new world looking for great, business-oriented content. And that can be super beneficial for any business looking to grow. It’s a great place to start showing what you bring to the table and learn from others as well.
And of course, Mazama Media can work with you to create your personal brand and get you in front of the audience you are after!