Putting together a high-quality marketing campaign is a big undertaking. Believe me—we know the kind of effort it takes to make sure a business is going to grow and thrive. There is so much involved in putting together that comprehensive marketing campaign. But when you get down to it, the most important part of the campaign is the creative.
That’s the images, videos, graphics and copy. It’s the first thing people are going to see when your ad pops up on their feeds. It’s what’s going to draw people in and get them to engage with what you’re selling.
So what goes into successful creative? Let’s jump in!
So many people get hung up on the audience you’re targeting. And while that plays a role in the success of a campaign, creative is king.
You can have a great audience of people who have bought the products before and are exactly who your company caters to, but if the images, video and copy you’re using fall flat, there is no chance it’s going to be super successful.
And that’s what we want right? An eye-popping campaign that is going to help grow your business and get more people to buy from you.
Let’s say you are selling ski goggles. Okay, you know who your audience is—those who are skiers and snowboarders. If you are targeting based on location, you probably want to target people who live relatively close to ski resorts, or in a region that gets snow in the winter.
That’s the basics and the easy part. And all of your competition knows the same things. They are going after the same people on social media as well. They are using the same tactics: pictures, GIFs and videos.
That’s all good, but everybody’s doing that. So what should be done in order to set yourself apart from the rest?
We often hear about “thumb-stopping” content. That is the holy grail of sorts when it comes to content. It’s something that will get people to stop scrolling through their feed and pay attention. And if you think about it, you know what ads that accomplish this. They are flashy, have movement, interesting videos, and good copy. They get you interested and wanting to learn more.
Investing in high-quality creative is something that is going to go a long way. Good photography and high-quality videos are always going to stand out from the rest. Being able to contract out for these types of services is the ideal route to take, but that can be costly.
The good news is, you most likely have all the tools you need to create some great content sitting right in your pocket.
Yep—your phone can likely get you the type of pictures and videos you’re looking for. With a little time and thought put into what you are doing, your phone can turn into a great tool. (If you would like to take things to the next level, reach out to us and inquire about our creative studio box.) Mix in some good lighting, a tripod along with an interesting product, and you’ve got a recipe for success, all shot right on your phone.
Another thing to consider is the copy you’re writing to go along with the ads. I know this can be easily overlooked, but it shouldn’t be. Do your best to make sure that the copy is attention-grabbing, and ideally, you want it to evoke some sort of emotion. When you are able to play to the emotions, that copy is going to take you far.
A great tool for all of this is to utilize the Facebook Creator Studio. This is jam-packed with tools that will help get you on the right track to seeing a successful use of your Facebook page and ads.
In the end, good, emotional, eye-catching creative is going to be what gets people through the door. It’s what is going to set you apart from your competition. It’s what you really should be concentrating on because, in the end, that is what potential customers and clients are going to associate with your company.
So make it bold. Make it exciting. Make it great.
We would, of course, love to help you out with this. Reach out to us and we would be glad to talk about how we can take your next ad campaign to new heights.