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With the help of Facebook Messenger, we were able to make the verification process more efficient which dropped their Customer Acquisition Cost (CAC) by $50 and made the process nearly instantaneous.
Streamlining the Sign-Up
Process Through Facebook Messenger
Unique People Reached*
Dropped CAC cost from $60 to $10*
Cost to acquire a Facebook Messenger subscriber.* Compare to $11.92 in March 2019.
*Results from May 2019
Using ads like you see to the right, we were able to funnel hundreds of thousands of individuals into a fully automated verification process run by a custom bot on Messenger. Eliminating 83.3% of the cost previously associated with managing sign-ups.
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